The Famine and Malnutrition is threatening our world with a population bigger than 7 billion. 805 million people are facing starvation and 10 million people in which most of them are children lose their lives every year.
Since it is expected that the world population will reach to 9 billion in 2050, it is considered that a starvation crisis will rise as the production may not be increased by 60% in order to feed this population.
The wheat, basic raw material of the bread is becoming a strategic asset in our world struggling against starvation. Therefore, the prevention of waste of food and primary bread and protection of resources has gained significance.
The Campaign for Preventing the Bread Waste was started on 17 January 2013 as a social responsibility project under the Prime Ministry of Honorable Recep Tayyip ERDOĞAN started with sensibility.
As a result of the research conducted in 2013 for obtaining the first results and determining the effect of the campaign, which was conducted in coordination with Turkish Grain Board and Republic of Turkey Ministry of Food, Agriculture and Livestock, it was seen that the Campaign contributed 2,8 billion Turkish Lira to the national economy.
The commemoration stamp and first day cover with Bandanets and a value of 1,25 Turkish Liras with the subject of “Preventing Bread Waste” were put into circulation on the date of 19.01.2015 by PTT in order to contribute to announce this subject to large masses and support the Campaign for Preventing the Bread Waste.